HomeFashionHow the Superman ‘S’...

How the Superman ‘S’ became fashion’s favorite logo

“I don’t think I was lustful like that, until I saw him in that little outfit,” said Whoopi Goldberg in the new documentary “Super/Man: The Christopher Reeve Story.” Goldberg was, of course, referencing the 1978 electric blue lycra body suit and red cape Reeve wore in the first ever live-action adaptation of the seminal comic book series.

Since then, the blue, red and yellow ensemble worn by Clark Kent’s alter-ego has remained largely unchanged over the decades — especially when compared to his heroic counterparts. While Batman eventually ditched his tights in favor of a darker, more militant type of body armor, Superman held strong with his second-skin suit. And although we’ve certainly seen a variety of blue shades — from periwinkle to cobalt and even Dean Cain’s indigo-washed costume from the 1990’s TV show “Lois & Clark” — Superman’s uniform is still instantly recognizable across generations. In fact, there is only one film — Zack Snyder’s 2013 “Man of Steel” — in which Superman does not wear his iconic red belted trunks.

That particular suit was “grounded in the culture of his home planet, Krypton,” the film’s costume designer Michael Wilkinson told CNN via email. Wilkinson was inspired by the scale-like armor and muscular physiques of the Kryptonian race. “We drew many versions of the suit — one day we did (one) without the trunks and it seemed to be the best fit for our vision.”

For James Gunn, the director of the upcoming remake, “Superman,” reviving the layered briefs once more was a disarming tactic. “He wants to be a symbol of hope and positivity. So he dresses like a professional wrestler,” Gunn said in an interview with entertainment site CinemaBlend last year. “He dresses in a way that makes people unafraid of him.”

From left to right, Reeve's bright suit stands in stark contrast with the costume used in "Man of Steel" (2013), designed by Michael Wilkinson.
From left to right, Reeve’s bright suit stands in stark contrast with the costume used in “Man of Steel” (2013), designed by Michael Wilkinson.

But not only is Superman’s primary-colored supersuit a cheery beacon to his fans, it is also a surprising source of inspiration for fashion designers.

A handful of luxury fashion brands have considered the comic book hero something of a muse. In 2008, New York’s Metropolitan Museum of Art’s Costume Institute staged an exhibition on superheroes, titled “Fashion and Fantasy. There were some 60 ensembles on show, from movie costumes to haute couture. One such piece was German designer Bernhard Willhelm’s 2006 royal blue dress emblazoned with a bloody, dripping Superman ‘S’ logo. “Today, superhero imagery has suffused almost every aspect of popular culture,” the institute’s curator, Andrew Bolton, said at the time. “The superhero’s iconic costume of cape, mask, and bodysuit finds many fashionable permutations. But fashion’s embrace of the superhero extends beyond iconography, to issues of identity, sexuality, and nationalism.” He added that fashion shares with the superhero “an inherent metaphorical malleability which fuels its fascination with the idea and the ideal of the superhero.”

Superman was a key inspiration for Jeremy Scott's 2011 collection at New York Fashion Week.
Superman was a key inspiration for Jeremy Scott’s 2011 collection at New York Fashion Week.

A few years later, American fashion designer created a royal blue sequined long-sleeved maxi dress for Moschino’s Fall-Winter 2011 collection. On the front was a re-imagined “S” logo — the letter had been replaced with a question mark — while a yard of red tulle attached to the dress trailed behind like an elegant cape. “You should have fun with fashion,” Scott told Vogue at the time. He also presented an electric blue singlet top with the same stylized question mark. The following year, Chanel staged its Fall-Winter 2012 runway show inside what the press likened to the Fortress of Solitude — Superman’s crystalline lair. Models walked around giant purple and black geodes jutting out of the floor, which was covered with white sand.

And it wasn’t just models donning versions of the iconic chevron logo. In the 1990s and 2000s, the Superman “S” became an ironic uniform for those in the zeitgeist. Smashing Pumpkins frontman Billy Corgan wore a black sweater with the emblem rendered in pink and yellow to a 1993 show in Chicago (across the sleeves read “Superslut”). The band even included the iconic “S” into their own line of merchandise, while Eminem created his own backwards “Super-E” version in 2002.

Outside Coach’s Fall-Winter 2023 New York Fashion Week runway, a guest arrived in a vintage-looking Superman cropped T-shirt.

It was a far cry from the traditional image of faultless masculinity peddled by Christopher Reeve in the 1970s — who worked out several hours a day to make sure Superman wasn’t “a string bean.” But by the turn of the century, the comic book character had been co-opted by legions of musicians and creatives — who were more artistic than athletic. “When I researched the Superman suit as part of my design preparation, I realized how much resonance the suit has,” said Wilkinson. “So many people have taken the suit and given it their own spin, used it to help tell their own story from their own perspective — whether it’s reverential, ironic or somewhere in-between. I think the Superman suit engenders discussion about the concept of an ‘ideal,’ a ‘perfection’ — a concept that has fascinated creative artists for thousands of years.”

Today, it seems we’re witnessing another sartorial upswing of superhero fashion. Last summer, Marc Jacobs re-released an updated version of a classic ‘S’ emblazoned cashmere sweater originally made in the late 1990s. The modernized pull-over — produced in collaboration with streetwear designer Nigo— is made from an alpaca and merino wool blend, and available for $495. Those in-the-know, will have spotted the jumper among London Fashion Week guests last season. Similarly, vintage-looking Superman T-shirts were seen outside the Fall-Winter 2024 Coach show at New York Fashion Week.

So no, it’s not a bird, or a plane. It most likely is Superman’s logo you’re seeing — especially if you’re at a runway show.

- A word from our sponsors -

spot_img

Most Popular

More from Author

Miss Ha Phuong: Impressive representative at GFW All Stars 2026

Nguyen Ngoc Ha Phuong has officially joined Global Fashion Week All...

Model kid Annie An Nhien to assume the First Face role at Global Fashion Week All Stars 2026

Beginning with innocent attempts to imitate runway walks seen on television,...

Alicio Global: Thailand’s fashion representative to take Global Fashion Week All Stars 2026 by storm

With an extensive operational network spanning countries such as Taiwan, Malaysia,...

- A word from our sponsors -

spot_img

Read Now

From poetic Seoul to bustling Hanoi: Model kid Yang Seung-Hee to present at GFW All Stars 2026

As part of Global Fashion Week All Stars 2026, young South Korean model Yang Seung-hee will officially travel to Hanoi to participate in Day 2 – Global Junior Fashion Week 2026. The event will be held at the Vietnam Exposition Centre (VEC) from July 30 to August...

Miss Ha Phuong: Impressive representative at GFW All Stars 2026

Nguyen Ngoc Ha Phuong has officially joined Global Fashion Week All Stars 2026 as a Student Model Ambassador. The event will take place from July 30 to August 2, 2026, at the Vietnam Exposition Centre (VEC) in Hanoi, bringing together designers and creative communities from both Vietnam...

Model kid Annie An Nhien to assume the First Face role at Global Fashion Week All Stars 2026

Beginning with innocent attempts to imitate runway walks seen on television, Nguyen Ngoc An Nhien was encouraged by her family to join soft-skills and confidence-building classes from an early age. This opportunity gradually led the five-year-old girl to step onto professional fashion runways. Taking on the role...

Alicio Global: Thailand’s fashion representative to take Global Fashion Week All Stars 2026 by storm

With an extensive operational network spanning countries such as Taiwan, Malaysia, and the Philippines, Alicio Global has achieved significant success throughout its journey of international expansion. At Global Fashion Week All Stars 2026, the representative from the Land of Smiles is expected to present visually striking collections...

Designer Thuong Gia Ky’s “Be Shining Stars” swimsuit collection heating up Miss Cosmo HCMC 2026

Miss Cosmo TP.HCM 2026 has officially unveiled its first promotional photos, offering a close-up look at the swimsuit collection “Be Shining Stars” created by designer Thuong Gia Ky in his role as Fashion Director. The project continues the designer’s signature modern performance aesthetic through metallic structures, wing-inspired...

Nguyen Thuy Vi’s preparation for World Woman Nation 2026

Emerging from World Woman Nation Vietnam 2026, beauty queen Nguyen Thuy Vi (Rubi Selena) is currently completing the final stages of preparation before departing for Malaysia to officially represent Vietnam at the Grand Final of World Woman Nation 2026 later this May. Strong stepping stone from the inaugural...

A festive atmosphere in the sporting tournament for artists and entrepreneurs

On April 25, at NSC Pickleball (NSC) The Global City, the Superstar Pickleball Championship 2026 took place in an intense and exciting atmosphere, gathering a lineup of prominent figures from the entertainment industry to successful entrepreneurs. As this emerging sport continues to spread rapidly, the event stood...

The Miss & Mister Superstar Pickleball title officially finding its deserved master at Global City

Closing the emotional season of the Superstar Pickleball Championship 2026, the titles of the Miss & Mister board have found their deserving winners—Duong Hong Vy and Huu Long. The event took place on April 25 at the NSC Pickleball – Global City complex, gathering numerous well-known artists...

An artists’ Pickleball tournament launching a massive prize pool of 1 billion VND

The Global City complex in Thu Duc City will host the Superstar Pickleball Championship on April 25. This event will gather hundreds of participants, including celebrities and entrepreneurs, creating a vibrant and professional sports festival that elevates the experience of one of today’s fastest-growing trending sports. The charm...

Trung Nguyen continuing his international conquest in Bangkok

After making remarkable impressions in South Korea and Taiwan, Mister Friendship Trung Nguyen continues his journey toward international recognition by participating in Bangkok Kids International Fashion Week 2026. The fashion event, set to take place on April 25 and 26, promises to be the next stage for...

The power of integration shining at VIETNAM EXPO 2026

The 35th Vietnam International Trade Fair (VIETNAM EXPO) has just concluded in Hanoi with impressive figures, marking a strong transformation from a traditional trade promotion event into a platform connecting the global economic ecosystem. This success creates new momentum, promoting the sustainable development of cross-border economic linkages. An...

Runway Productions Malaysia and a 20-year journey of shaping a legacy on the runway

Marking two decades of leading the runway industry and model training, Runway Productions Malaysia recently held a milestone showcase, reaffirming its position as one of the region’s leading talent incubators. The event not only reflected on a remarkable journey but also opened up a forward-looking vision of...