HomeFashionHow the Superman ‘S’...

How the Superman ‘S’ became fashion’s favorite logo

“I don’t think I was lustful like that, until I saw him in that little outfit,” said Whoopi Goldberg in the new documentary “Super/Man: The Christopher Reeve Story.” Goldberg was, of course, referencing the 1978 electric blue lycra body suit and red cape Reeve wore in the first ever live-action adaptation of the seminal comic book series.

Since then, the blue, red and yellow ensemble worn by Clark Kent’s alter-ego has remained largely unchanged over the decades — especially when compared to his heroic counterparts. While Batman eventually ditched his tights in favor of a darker, more militant type of body armor, Superman held strong with his second-skin suit. And although we’ve certainly seen a variety of blue shades — from periwinkle to cobalt and even Dean Cain’s indigo-washed costume from the 1990’s TV show “Lois & Clark” — Superman’s uniform is still instantly recognizable across generations. In fact, there is only one film — Zack Snyder’s 2013 “Man of Steel” — in which Superman does not wear his iconic red belted trunks.

That particular suit was “grounded in the culture of his home planet, Krypton,” the film’s costume designer Michael Wilkinson told CNN via email. Wilkinson was inspired by the scale-like armor and muscular physiques of the Kryptonian race. “We drew many versions of the suit — one day we did (one) without the trunks and it seemed to be the best fit for our vision.”

For James Gunn, the director of the upcoming remake, “Superman,” reviving the layered briefs once more was a disarming tactic. “He wants to be a symbol of hope and positivity. So he dresses like a professional wrestler,” Gunn said in an interview with entertainment site CinemaBlend last year. “He dresses in a way that makes people unafraid of him.”

From left to right, Reeve's bright suit stands in stark contrast with the costume used in "Man of Steel" (2013), designed by Michael Wilkinson.
From left to right, Reeve’s bright suit stands in stark contrast with the costume used in “Man of Steel” (2013), designed by Michael Wilkinson.

But not only is Superman’s primary-colored supersuit a cheery beacon to his fans, it is also a surprising source of inspiration for fashion designers.

A handful of luxury fashion brands have considered the comic book hero something of a muse. In 2008, New York’s Metropolitan Museum of Art’s Costume Institute staged an exhibition on superheroes, titled “Fashion and Fantasy. There were some 60 ensembles on show, from movie costumes to haute couture. One such piece was German designer Bernhard Willhelm’s 2006 royal blue dress emblazoned with a bloody, dripping Superman ‘S’ logo. “Today, superhero imagery has suffused almost every aspect of popular culture,” the institute’s curator, Andrew Bolton, said at the time. “The superhero’s iconic costume of cape, mask, and bodysuit finds many fashionable permutations. But fashion’s embrace of the superhero extends beyond iconography, to issues of identity, sexuality, and nationalism.” He added that fashion shares with the superhero “an inherent metaphorical malleability which fuels its fascination with the idea and the ideal of the superhero.”

Superman was a key inspiration for Jeremy Scott's 2011 collection at New York Fashion Week.
Superman was a key inspiration for Jeremy Scott’s 2011 collection at New York Fashion Week.

A few years later, American fashion designer created a royal blue sequined long-sleeved maxi dress for Moschino’s Fall-Winter 2011 collection. On the front was a re-imagined “S” logo — the letter had been replaced with a question mark — while a yard of red tulle attached to the dress trailed behind like an elegant cape. “You should have fun with fashion,” Scott told Vogue at the time. He also presented an electric blue singlet top with the same stylized question mark. The following year, Chanel staged its Fall-Winter 2012 runway show inside what the press likened to the Fortress of Solitude — Superman’s crystalline lair. Models walked around giant purple and black geodes jutting out of the floor, which was covered with white sand.

And it wasn’t just models donning versions of the iconic chevron logo. In the 1990s and 2000s, the Superman “S” became an ironic uniform for those in the zeitgeist. Smashing Pumpkins frontman Billy Corgan wore a black sweater with the emblem rendered in pink and yellow to a 1993 show in Chicago (across the sleeves read “Superslut”). The band even included the iconic “S” into their own line of merchandise, while Eminem created his own backwards “Super-E” version in 2002.

Outside Coach’s Fall-Winter 2023 New York Fashion Week runway, a guest arrived in a vintage-looking Superman cropped T-shirt.

It was a far cry from the traditional image of faultless masculinity peddled by Christopher Reeve in the 1970s — who worked out several hours a day to make sure Superman wasn’t “a string bean.” But by the turn of the century, the comic book character had been co-opted by legions of musicians and creatives — who were more artistic than athletic. “When I researched the Superman suit as part of my design preparation, I realized how much resonance the suit has,” said Wilkinson. “So many people have taken the suit and given it their own spin, used it to help tell their own story from their own perspective — whether it’s reverential, ironic or somewhere in-between. I think the Superman suit engenders discussion about the concept of an ‘ideal,’ a ‘perfection’ — a concept that has fascinated creative artists for thousands of years.”

Today, it seems we’re witnessing another sartorial upswing of superhero fashion. Last summer, Marc Jacobs re-released an updated version of a classic ‘S’ emblazoned cashmere sweater originally made in the late 1990s. The modernized pull-over — produced in collaboration with streetwear designer Nigo— is made from an alpaca and merino wool blend, and available for $495. Those in-the-know, will have spotted the jumper among London Fashion Week guests last season. Similarly, vintage-looking Superman T-shirts were seen outside the Fall-Winter 2024 Coach show at New York Fashion Week.

So no, it’s not a bird, or a plane. It most likely is Superman’s logo you’re seeing — especially if you’re at a runway show.

- A word from our sponsors -

spot_img

Most Popular

More from Author

Women Leader Forums 2025: The birth of leadership icons of the new era

Women Leader Forums 2025 was more than just a platform to...

Icons on the lips: Classical lipstick lines writing the history of beauty

Fashion changes with the seasons, trends come and go, but lipstick...

Dandy Style: Elegant whisper amid the symphony of time

At the moment when the Met Gala 2025 lit up the...

- A word from our sponsors -

spot_img

Read Now

Women Leader Forums 2025: The birth of leadership icons of the new era

Women Leader Forums 2025 was more than just a platform to honor women; it marked a milestone in redefining the role of women in shaping social value. There, beauty was no longer a destination but the starting point for a generation of leaders guided by intelligence, inner...

Icons on the lips: Classical lipstick lines writing the history of beauty

Fashion changes with the seasons, trends come and go, but lipstick remains the one timeless icon in the hearts of beauty lovers. More than just a cosmetic, it’s a daily essential for women — a voice, a statement, an extension of identity. Amidst countless dazzling choices, some...

Dandy Style: Elegant whisper amid the symphony of time

At the moment when the Met Gala 2025 lit up the New York sky with a myriad of creative colors, a quiet breeze of classic elegance made its way onto the red carpet: Dandy Style – the fashion of refined gentlemen – returned like a deep, mellow...

16-year-old racetrack heartthrob: Nguyen Hoai Nam Anh and the beauty of courage, discipline and passion

At 16, when many of his peers are still engrossed in social media or online games, Nguyen Hoai Nam Anh – a boy with a movie-star look, a healthy physique, and eyes full of strength – stunned the Southeast Asian sports community by securing a spot in...

Regina Angarita – Leadership mindset in the new era of beauty queens

Regarded as a symbol of the fusion between beauty, intellect, and national strength, Regina Angarita – the reigning Miss Planet Colombia – is at the forefront of a new generation of beauty queens, defined by global thinking, practical action, and sustainable development strategies. From diplomatic initiatives to...

Shashwat Dwivedi – International spirit imbued with Eastern identity

In a world where the stage lights often shine too bright and words sometimes echo without lasting resonance, Shashwat Dwivedi emerges like a different kind of melody—measured, composed, yet profoundly powerful. In him, one senses a quiet radiance that needs no performance, for it stems from self-awareness...

NovaWorld Fashion Fest 2025: Seaside runway taking fashion close to nature

On the evening of May 2, 2025, NovaWorld Phan Thiet held a show as part of the NovaWorld Fashion Fest 2025 at Bikini Beach. The program gathered over 100 models, beauty queens, kings, and famous artists such as Dong Nhi, Hoang Thuy, Lam Khanh Chi or Nhu...

Do Thi Mai Anh: Youth identity amid the new era

Not only standing out with her bright stage presence and impressive achievements, Do Thi Mai Anh is making her mark as a modern children's role model who connects tradition and creativity. Her becoming the Global Ambassador of Global Junior Fashion Week 2025 is not just a personal...

Unsung makeup crew behind the success of “Tinh Hoa Kinh Bac”

Silently behind the spotlight of the recent “Tinh hoa Kinh Bac” (Essence of Kinh Bac) show was the talented hand of the makeup team led by Makeup Artist Wendy Nguyen (Nguyen Thi Thanh Thu) – the quiet force contributing to perfecting the appearance of the performers, bringing...

Hand-woven heritage: Resurrection of handicraft in the digital era

In today's industrialized and automated world, handmade woven products have sparked a strong movement. Not only do they preserve long-standing cultural values, but handwoven heritage has also become a symbol of creativity and rebirth in the digital age. This revival not only reflects the search for original...

“Ve Nha Ut Oi” – When fashion reaches the Southern rural souls

Amid the hustle and bustle of urban life, there is a place that quietly preserves the scent of memories – that is the Southern Folk Cake Festival. And among the crowd heading to Can Tho this April, designer Nguyen Minh Cong and Miss Kieu Duy are like...

Let your brain “survive” in the ocean of knowledge

In this era of information explosion, knowledge floods in like a rising tide, and not everyone has the stamina to swim through this vast ocean without growing weary. As the volume of knowledge continues to mount, the key is not merely to learn more, but to learn...