Originating from days spent wandering through the magnificent beauty of Milan and the romantic landscapes of Venice, two young creatives in their twenties—designer Namie Trinh and producer Nguyen Thi Hien Thao—came together to lay the foundation for an ambitious fashion project. The result of their sustained hard work was the “gods within her” show by LA TRỊNH atelier, creating a memorable mark and attracting particular attention from the international fashion community.
First strokes in the Europe gallery
The idea of a fashion brand carrying the soul of Vietnamese culture in the heart of Europe began to take shape when Namie Trinh and Hien Thao met in Italy. In their passionate twenties, the two discovered a deep connection through their shared aesthetic sensibilities and passion for art. Field trips and long afternoons spent discussing the history of Western art and Eastern culture inspired them to embark on a professional creative journey.
The “gods within her” project was born from the combination of Namie Trinh’s architectural approach to design and Hien Thao’s systematic production capabilities. Together, they identified a distinctive path: using local culture as their foundation and the language of high fashion as their means of expression.
Their partnership has become a symbol of the spirit of the modern younger generation, where talent, wholehearted dedication, and a beautiful friendship beat in unison. They have transformed the concerns of youth into motivation to take action, gradually turning their dream of bringing Vietnamese tailoring to the world’s runways into reality.
Taking Vietnamese craft global
Throughout the designs in the “gods within her” collection, LA TRỊNH atelier clearly expresses its ambition to bring the materials and craftsmanship of Vietnam’s traditional craft villages to the international stage. Intricate handcrafted details, hand-embroidered motifs, and sculptural techniques are skillfully applied to premium fabrics, creating a harmonious balance between the ancient beauty of the East and the structural standards of Western design.
Sharing the creative vision behind the entire project, designer Namie Trinh said: “Together, we share a burning dream: to bring Vietnam’s creative talent, storytelling artistry, and high fashion to the world’s runways.”
Each runway look serves as a story told through visual language, highlighting the beauty and cultural symbols of East Asia in the heart of Europe. The young team’s spirit of dedication has allowed traditional values to find a confident and dignified place within a fashion capital renowned for its exceptionally demanding standards of tailoring craftsmanship.
Unsung effort from cross-border creativity
Bringing ideas from digital technical drawings to a professional runway in Milan is a complex operational process. Behind the dazzling stage lights lies the collective dedication and round-the-clock efforts of a team of more than 40 passionate young people.
Despite the vast geographical distance and time difference between Vietnam and Italy, the team members maintained constant communication through online screens to oversee every stage of production. From fabric sampling at the workshop and silhouette development to communications and event logistics, every aspect was coordinated seamlessly and precisely.
Producer Hien Thao shared her emotions about the journey: “Behind the success of the project is the quiet yet steadfast connection of a team of more than 40 young people. Despite the geographical distance and the time difference between Vietnam and Italy, my teammates and I worked tirelessly together, day and night. In particular, although I have traveled to more than 25 countries on my journey of global integration and reaching the international stage, I still carry a deep sense of gratitude in my heart for my family and homeland, my strongest source of support and motivation that continues to inspire me to look back and strive every day. I am deeply grateful to and appreciative of everyone who has accompanied LA TRỊNH atelier on this journey.”
Profound humanistic–artistic values
The “gods within her” show concluded to enthusiastic applause from fashion enthusiasts, style experts, and international media representatives. This achievement demonstrates that the efforts of young people who dare to think and take action are fully capable of making a meaningful mark on the international stage.
The founding team of LA TRỊNH atelier is united by a steadfast belief: this passion-driven project seeks to create enduring humanistic values and artistic depth, rather than merely pursuing superficial glamour.
The confidence of Namie Trinh, Hien Thao, and their collaborators opens a promising new chapter for Vietnamese fashion. It is a journey to make national culture shine through the genuine creative capabilities and unwavering determination of the next generation.
