HomeAccessoriesWeekend Max Mara’s New...

Weekend Max Mara’s New It Bag Is Going on a World Tour

Confession: I’ve always wanted a pet. I like the idea of a playmate, a cherished object of my affection, and a companion with personality. Unfortunately, my current lifestyle isn’t conducive to a four-legged creature that requires four walks a day—but there is always Weekend Max Mara’s Pasticcino Bag (and it’s hypoallergenic to boot).

“It’s like a little pet and your best friend, because you hug it and you can take it with you,” co-owner Nicola Gerber Maramotti, an ambassador of Weekend Max Mara’s Pasticcino Bag World Tour, tells me. As she talks, her eyes crinkle with affection and her hands make a wide, hugging motion, elbow-cradling an imaginary bag the way you might hand-carry a Maltese while walking through the streets of Rome, as one does.

First released in 2016 and named after the Italian word for “small pastry,” the Pasticcino was designed to evoke “sweet feelings,” Maramotti says. In her adopted country of Italy, “your grandparents will bring out sweet little pastries with cherries or raspberries on top, and they’re so beautiful to look at that you don’t even think to eat them,” she says. Perhaps its fans can sense that the style was made for recalling “good, old memories,” for the Pasticcino became an immediate hit, and Maramotti once described it as “one of the most-searched bags on the internet.”

Enthusiasts continued to clamor for more Pastaccinos; and so, in 2022, the bag started to make the rounds. Each year, it “visits” a new destination, where the country’s best artisans inspire and create new versions. Past tour stops and designs have included Venice, with Fortuny fabrics, and Paris, with guipure lace. Although the shape remains the same—a confection of gathered fabric topped with a kiss-lock clasp, featuring different-size boules (ball closures)—the new combinations delight its collectors. This year, the Pasticcino visited Kyoto, introducing new petite boules. Although Japan may seem a world away from Italy, Maramotti points out that Italian writer, photographer, and anthropologist Fosco Maraini once described Kyoto and Florence as parallel cities. “On the other side of the world, we discovered a sense of beauty, history, and family that really made us feel at home,” she says.

COURTESY OF MAX MARA

Max Mara also worked with Kawashima Selkon Textiles, a silk producer that has been de- signing fine fabrics for formalwear, interiors, and obis since 1843, and Bottega Nakamori-Kumihimo, a fourth-generation company that specializes in silk cording. At Kawashima, the team looked through an archive of thousands of fabrics, narrowing it down to six silk jacquards that instinctively spoke to them like “love at first sight,” Maramotti says.

The team also learned the meaning behind their selections: A pink tree of life pattern symbolized fertility, and a floral design of ancient mirrors and brocades was inspired by the Tempyō period. Bottega Nakamori-Kumihimo’s artisans hand-made each boule, and the detailed work involved meant they could create only eight per day. For a playful and graphic touch, the boules for this edition come in contrasting, eye-catching colors. With six variants and two sizes, the Kyoto-inspired versions are limited editions. And the Pasticcino will continue to travel: Next year’s tour stop is already chosen, Maramotti teases. She won’t reveal more, but promises that “it’s super.” You’ll just have to wait to see what it is.

Source: [ELLE]

- A word from our sponsors -

spot_img

Most Popular

More from Author

A festive atmosphere in the sporting tournament for artists and entrepreneurs

On April 25, at NSC Pickleball (NSC) The Global City, the...

The Miss & Mister Superstar Pickleball title officially finding its deserved master at Global City

Closing the emotional season of the Superstar Pickleball Championship 2026, the...

Trung Nguyen continuing his international conquest in Bangkok

After making remarkable impressions in South Korea and Taiwan, Mister Friendship...

- A word from our sponsors -

spot_img

Read Now

A festive atmosphere in the sporting tournament for artists and entrepreneurs

On April 25, at NSC Pickleball (NSC) The Global City, the Superstar Pickleball Championship 2026 took place in an intense and exciting atmosphere, gathering a lineup of prominent figures from the entertainment industry to successful entrepreneurs. As this emerging sport continues to spread rapidly, the event stood...

The Miss & Mister Superstar Pickleball title officially finding its deserved master at Global City

Closing the emotional season of the Superstar Pickleball Championship 2026, the titles of the Miss & Mister board have found their deserving winners—Duong Hong Vy and Huu Long. The event took place on April 25 at the NSC Pickleball – Global City complex, gathering numerous well-known artists...

An artists’ Pickleball tournament launching a massive prize pool of 1 billion VND

The Global City complex in Thu Duc City will host the Superstar Pickleball Championship on April 25. This event will gather hundreds of participants, including celebrities and entrepreneurs, creating a vibrant and professional sports festival that elevates the experience of one of today’s fastest-growing trending sports. The charm...

Trung Nguyen continuing his international conquest in Bangkok

After making remarkable impressions in South Korea and Taiwan, Mister Friendship Trung Nguyen continues his journey toward international recognition by participating in Bangkok Kids International Fashion Week 2026. The fashion event, set to take place on April 25 and 26, promises to be the next stage for...

The power of integration shining at VIETNAM EXPO 2026

The 35th Vietnam International Trade Fair (VIETNAM EXPO) has just concluded in Hanoi with impressive figures, marking a strong transformation from a traditional trade promotion event into a platform connecting the global economic ecosystem. This success creates new momentum, promoting the sustainable development of cross-border economic linkages. An...

Runway Productions Malaysia and a 20-year journey of shaping a legacy on the runway

Marking two decades of leading the runway industry and model training, Runway Productions Malaysia recently held a milestone showcase, reaffirming its position as one of the region’s leading talent incubators. The event not only reflected on a remarkable journey but also opened up a forward-looking vision of...

Song Hy Lam Nguy: When Minimalist Bridal Fashion Takes the Spotlight in a Cinematic Concept

Before officially stepping into the dramatic and satirical “wedding battle” of Song Hy Lam Nguy in the heart of Saigon, the cast of the film project introduced a striking photoshoot that embraces minimalism, sharp visuals, and a strong statement-driven aesthetic. Establishing a distinctly contemporary visual identity, Song Hy...

Confident strides from 7-year-old Ju Eun Yul at the DDP architectural icon

The Asia Open Runway Seoul The 16th LBMA 2026 runway recently witnessed the standout performance of child model Ji Eun Yul within the prestigious space of DDP. Wearing a design rich in artistic spirit from Vietnam, the young boy affirmed his star potential through every step and...

Vietnamese–Korean mixed model kid’s strong impression in Seoul

Once a somewhat reserved girl, Kim Soyun made an impressive transformation as she confidently walked the brightly lit stage of Asia Open Runway Seoul 2026. Wearing a red-and-white design from the "Garden of Eden" collection, the 8-year-old child model affirmed her confidence through decisive catwalk steps and...

Mrs. Vuong Kim Hang: A vision of life mastery

With a great balance between the helm of a Singapore-based enterprise and the noble duties of a beauty queen, Vuong Kim Hang epitomizes the image of a modern woman, gathering all the virtues of compassion – competence – caliber. Her ability to maintain the harmony between business...

Runway Productions set to affirm their international caliber at Bangkok City Fashion Week with the collection ÉCHELON

The renowned fashion event Bangkok City Fashion Week will soon witness an impressive collaboration between Runway Productions and the brand BENT. Featuring a lineup of talented models from Taiwan and Malaysia, the show titled “ÉCHELON – Elevated Beyond Time” is expected to deliver remarkable artistic moments, highlighting...

Nykky Do to perform for “Ly Dynasty” collection in South Korea

On March 7, at the iconic architectural landmark Dongdaemun Design Plaza, model Nykky Do will take to the runway at Asia Open Runway Seoul The 16th LBMA 2026. This large-scale fashion event, supported by prestigious organizations in South Korea, serves as a platform to honor creative values...