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November Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from October 19 to November 19.

Ryu Seung Ryong shot to the top of this month’s list after seeing a staggering 224.04 percent increase in his brand reputation index since October. The actor’s total score for November came out to 2,994,098.

High-ranking phrases in Ryu Seung Ryong’s keyword analysis included “Amazon Bullseye,” “archery,” and “comedy,” while his highest-ranking related terms included “achieve,” “relate,” and “comfort.” Ryu Seung Ryong’s positivity-negativity analysis also revealed a score of 85.02 percent positive reactions.

Park Seo Joon came in at a close second for November with a brand reputation index of 2,914,737.

Gong Yoo took third place with a brand reputation index of 2,772,234, marking a 61.73 percent rise in his score since last month.

Meanwhile, Um Tae Goo ranked fourth with a brand reputation index of 2,748,996.

Finally, Song Seung Heon rounded out the top five with a brand reputation index of 2,696,941, marking a whopping 385.43 percent increase in his score since October.

Check out the top 30 for this month below!

  1. Ryu Seung Ryong
  2. Park Seo Joon
  3. Gong Yoo
  4. Um Tae Goo
  5. Song Seung Heon
  6. Cha Seung Won
  7. Lee Jung Jae
  8. Ma Dong Seok
  9. Kim Tae Ri
  10. Lee Byung Hun
  11. Yoo Hae Jin
  12. Jung Woo
  13. Han Suk Kyu
  14. Jung Hae In
  15. Kim Hye Soo
  16. Lee Je Hoon
  17. Ra Mi Ran
  18. Lee Jin Uk
  19. Lee Seo Jin
  20. Kim Nam Gil
  21. Jung So Min
  22. Lee Jun Hyuk
  23. Go Yoon Jung
  24. Lee Ha Nee
  25. Jang Dong Gun
  26. Go Min Si
  27. Lee Young Ae
  28. Kim Ji Young
  29. Lee Jong Suk
  30. Lee Dong Wook

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