As a high-end fashion accessories brand from Italy, LEMINO has made its mark in the Vietnamese market with elegant designs, high practicality, and a strong sense of individuality. Recently, LEMINO introduced a new identity with the Double L symbol – a significant milestone in the brand’s repositioning journey. Instead of a traditional announcement, LEMINO made an impressive appearance at designer Ha Duy’s “Golden Hour” show, where the bag featuring the Double L symbol was unveiled for the first time as a lifestyle statement: minimalist yet sharp, classic yet futuristic, in harmony with the image of the modern woman.
LEMINO – Essence of high-end accessories with European traits
Lemino is a high-end fashion accessories brand embodying the spirit of Italian design, known for its popular collections of handbags, leather wallets, eyewear, and watches across many countries. Blending classic European aesthetics with modern design language, Lemino shapes an elegant, minimalist style that remains full of personality for its users.
Lemino products are crafted from premium genuine leather, meticulously finished down to every stitch, and stand out with sophisticated color combinations, offering both high durability and a luxurious user experience. A major strength of the brand is its ability to synchronize designs across different product lines, making them suitable for every occasion – from the office to casual outings or formal events.
With consistent quality, diverse designs, and reasonable pricing, Lemino has become a trusted choice for many fashion lovers, entrepreneurs, and celebrities. In Vietnam, the brand continues to expand its presence and affirm its position as a stylish companion for the modern woman.
LEMINO shining “Golden Hour” – An affirmation of style amid a top-notch fashion space
Choosing designer Ha Duy’s Golden Hour show as the setting to debut its new product was no coincidence. This was one of the most prominent fashion events in early 2025, featuring a dramatic runway of 25 steep steps winding around a 50-meter-tall Statue of Light—a stage both challenging and poetic. It serves as a metaphor for LEMINO’s return: quiet yet powerful, full of confidence and strength.
In the radiant sunset glow of the show, as standout figures like Hoang Thuy (vedette) and Do Thi Ha (first face) walked with powerful presence, the LEMINO bag emerged as a bold style statement, asserting the brand’s position in the new era.
The bag’s color palette harmonized with the dominant tones of the Golden Hour collection – serving not only as an accessory but as the very soul of the entire outfit. This perfect fusion of fashion and accessories allowed LEMINO to leave a strong impression on fashion enthusiasts.
LEMINO DOUBLE L – A powerful streamlining icon
The highlight of this comeback is the Double L logo – the brand’s new symbol, embodying a minimalist yet sharp aesthetic. This marks the first change in brand identity in over a decade, reflecting LEMINO’s serious commitment to its brand restructuring strategy.
The new logo made its debut on the latest version of the LEMINO bag, unveiled during the Golden Hour show – a refined choice that perfectly blended visual artistry with brand value. The metallic logo stood out against the premium soft leather, with a silver-toned metallic and black-and-white color scheme that created a design both classic and futuristic, both familiar and luxurious. It perfectly embodied the spirit of “Freedom – Elegance – Modernity” that LEMINO is striving for.
Not just an accessory, it’s a language of lifestyle
The brand identity refresh is not a move following fleeting trends, but a long-term commitment from LEMINO: to pursue a sustainable design language, exceptional quality, and versatile functionality. The Double L symbol is not just a brand mark – it is a declaration of a youthful, independent spirit and clarity in choice.
Without flamboyance or exaggeration, LEMINO chooses to make its presence known through product quality, convincing design, and appearing at the right time and place. More than just offering fashion accessories, LEMINO creates personalized lifestyle experiences that align with the pace of modern living.
From the office to the streets, from daily routines to special occasions, LEMINO appears as an essential part of a curated lifestyle. This is not merely a brand transformation – it is a statement of a persistent journey to earn consumer trust through a consistent aesthetic philosophy, high-quality products, and a long-term development vision.
Minh Hang | Cameron Truong
