Fast-food chains are going all in on fun beverages to attract younger consumers.
Chick-fil-A, known for its straightforward menu of fried chicken and waffle fries,...
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands.
The art of looking to the past to...
Dive Brief:
Unilever’s top marketer claims artificial intelligence (AI) is allowing the packaged goods giant to produce some of its content twice as fast and...
Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred...
Personal care brand Billie launched in 2017 with a mission of combating the so-called “pink tax” imposed on products marketed to women. The direct-to-consumer...
With the collection “Mot Giac Mong” (A Dreamlike Reverie), designer Luc Gia Nhat explores the personal aspirations that persist beneath the rhythms of everyday life. Drawing on the ideas of dreams and individual choices, the designer translates emotions into silhouettes, movement, and a distinctive fashion language. The...
As part of the Grand Fashion Show – VNGF Era 2, designer Tran Anh Khoa presents the collection “A oi,” inspired by the song “Me yeu con” by composer Nguyen Van Ty. Tracing the journey from childhood memories to the changes that accompany growing up, the collection...
13 Designers Take Center Stage on Day 1, Celebrating Global Creativity, Cultural Diversity, and Fashion Beyond Borders
ASTANA, KAZAKHSTAN | October 23, 2026 — World Designers Fashion Week 2026 officially opened its first day at the iconic Palace of Peace and Reconciliation in Astana, Kazakhstan, bringing together international...
The BRICS+ Fashion Summit – the Fashion Business Forum of Fast-Growing Economies and an accredited BRICS event – has concluded in Moscow. From September 28 to 30, hundreds of speakers from more than 60 countries took part in its sessions. Over several days of intensive meetings and...
Vietnamese representative Tran Huyen Trang has officially unveiled her National Costume, titled “Ngoc Luc Khong Tuoc” (Emerald Peacock), created by designers Ho Hoang Nhan and Thuan Le, as part of her journey at Miss Global 2026. Inspired by the beauty of the Indochinese green peafowl and the...
Recently, the 9th Philippine Fashion Summit Awards officially took place at The Podium Hall, Ortigas Center, Mandaluyong City. At this regional-scale awards ceremony, child model Tran Dai Quang (Bell) proudly received the Best International Model Kids 2026 award from the organizers. Alongside the formal award presentation, the...
Making full use of the durability of streetwear-inspired woven fabrics, KM/A’s latest collection in Austria made a strong impression with oversized quilted denim jackets featuring hoods and large box pockets, paired with matching loose straight-leg trousers. The fashion house demonstrated its sharp tailoring skills by reimagining office...
As part of the MuseumsQuartier Artist-in-Residence (AiR des MQ) project, the Dreizehn brand officially unveiled its latest collection on the evening of September 16 at the Halle E + G exhibition hall. The collection offered a fresh experimental perspective on ready-to-wear fashion through a modern Gothic aesthetic...
Originating from days spent wandering through the magnificent beauty of Milan and the romantic landscapes of Venice, two young creatives in their twenties—designer Namie Trinh and producer Nguyen Thi Hien Thao—came together to lay the foundation for an ambitious fashion project. The result of their sustained hard...
As part of the DITP Thailand promotional program on the evening of September 17, NICHP officially unveiled its latest high-end womenswear collection at the MuseumsQuartier runway venue. The presentation made a strong impression through its flowing wave-like pleating techniques, sweet pastel palette, and the interplay between sophisticated...
On the evening of September 19, the Grünschnabel & Gänseblümchen brand brought a series of designs inspired by traditional Alpine folk costumes to the MuseumsQuartier runway. The presentation made a strong impression by transforming the classic Dirndl dress into youthful streetwear, combining vibrant checkered patterns with modern...
On the afternoon of September 15, 2026, Vienna Fashion Week welcomed 1001 Nights, a runway presentation by designer Atena Neuhuber. Created alongside 26 fellow designers of Iranian heritage, the show used fashion as a way to tell a story of resilience and hope. Persian cultural symbols met...
