During Day 1 of Global Fashion Week All Stars 2026, C:EHKO, Bulbs & Roots, and Brazilian Bondbuild3r each unveiled professional hairstyling and haircare showcases on the runway at the Vietnam Exposition Center (VEC) in Ha Noi on the evening of July 31. Complementing the fashion presentations, the three brands introduced a range of innovative hairstyling and haircare techniques, adding a new dimension to the evening’s program. Through their showcases, the audience had the opportunity to discover emerging trends in the beauty industry presented alongside the international fashion runway.
Intricate demonstrations for hairstyling collections
Global Fashion Week All Stars 2026 took place from July 31 to August 2 at the Vietnam Exposition Center (VEC) in Ha Noi, bringing together fashion brands, designers, models, and industry professionals from Viet Nam and around the world. In addition to fashion collections, the event also featured leading hairstyling and haircare brands, adding greater diversity to the Day 1 program.
During the opening night, C:EHKO, Bulbs & Roots, and Brazilian Bondbuild3r jointly presented a hair collection titled Generation Spirit. Led by eight professional hairstylists—Trung Tran, Hoai Nam, Hoang Hai, Duy Phan, Dao Chuyen, Phong Kevin, Duy Tien, and Duong Minh Thanh—the showcase featured a series of consecutive runway presentations. Each brand contributed its expertise to the creation of meticulously crafted hairstyles, which were seamlessly integrated with the garments, runway performances, and stage production to give every presentation its own distinctive identity.
The consecutive showcases by these brands reflected the growing prominence of professional hairstyling within major fashion events. Through the live presentations, the audience was able to closely observe advanced coloring techniques, hairstyling methods, and the craftsmanship behind each look as the models walked the runway.
“Generation Spirit” — a tri-chapter masterpiece
Opening the showcase, C:EHKO partnered with Spirit I – Timeless, representing the Generation X spirit of confidence, maturity, and refined elegance. The brand presented a series of meticulously crafted hairstyles that emphasized sophistication and balance through classic coloring and styling techniques. Paired with coordinated fashion and composed runway performances, the looks allowed the audience to appreciate the richness of the colors, texture, and precision of the hairstyling under the stage lights, creating a strong and elegant opening to the presentation.
The program continued with Bulbs & Roots in Spirit II – Evolve, a chapter inspired by the independent and dynamic lifestyle of the Millennial generation. The brand introduced hairstyles defined by soft lines, versatile cuts, and natural-looking finishes with seamless color transitions. Presented in a carefully choreographed sequence alongside coordinated styling and runway formations, the collection highlighted a harmonious balance between timeless elegance and contemporary expression.
Concluding the showcase, Brazilian Bondbuild3r joined Spirit III – Boundless, representing Generation Z’s spirit of creativity, individuality, and fearless innovation. The brand showcased hairstyles that emphasized strength, shine, and flawless finishing, even after undergoing advanced coloring and intricate styling techniques. Each look embodied a bold, forward-looking aesthetic, demonstrating how professional bond-building haircare can work in harmony with creative hairstyling to achieve striking results.
Although C:EHKO, Bulbs & Roots, and Brazilian Bondbuild3r each adopted a distinct creative direction through the three chapters—Timeless, Evolve, and Boundless—all three brands used the runway as a platform to showcase their technical expertise. Their contrasting approaches to color, silhouette, and hairstyling techniques added depth and diversity to the Day 1 program of Global Fashion Week All Stars 2026.
Seamless coordination of hairstyling and showmanship
Beyond the hairstyling techniques themselves, the collaboration between the team of eight professional hairstylists and the cast of professional models became a defining feature of the showcase. Each chapter featured three female models and one male model, resulting in a total of 12 distinctive looks. Before taking the runway, every hairstyle was carefully prepared to suit the duration of the presentation, the models’ movements, and the stage lighting, ensuring that each look maintained its structure and finish throughout the catwalk.
During the presentation, the models moved in carefully choreographed formations, allowing the audience to view each hairstyle from multiple angles. The synchronized lighting and music further enhanced the colors, textures, and intricate styling details. Together, these production elements highlighted the unique identity of each chapter within the collection.
Every aspect of the showcase—from hairstyling and wardrobe to runway formations—was coordinated with precision, creating a seamless flow throughout the Day 1 presentation. This close collaboration between the creative teams ensured that each segment transitioned smoothly while complementing the scale and atmosphere of the overall event.
Exciting new shades for Global Fashion Week All Stars 2026
The participation of C:EHKO, Bulbs & Roots, and Brazilian Bondbuild3r with the Generation Spirit hair collection added another highlight to Day 1 of Global Fashion Week All Stars 2026. Alongside the fashion collections, the event also showcased emerging trends in professional hairstyling and haircare, providing the three brands with an opportunity to engage audiences, industry professionals, and businesses within the beauty sector.
The inclusion of leading hair brands also reflected the growing integration of fashion and the beauty industry at major international events. The runway became a platform not only for presenting technical expertise and creative hairstyling but also for demonstrating the practical application of advanced haircare techniques through live performances, giving audiences a broader perspective on the evolution of the industry.
Bringing the showcase to a close, C:EHKO, Bulbs & Roots, and Brazilian Bondbuild3r presented three distinct hairstyling concepts, enriching the creative landscape of Day 1 at Global Fashion Week All Stars 2026. Their participation further expanded the scope of the event, complementing the fashion collections and reinforcing the program’s multidisciplinary approach to contemporary fashion and beauty.
Nguyệt Hà
