November Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from October 19 to November 19.

Ryu Seung Ryong shot to the top of this month’s list after seeing a staggering 224.04 percent increase in his brand reputation index since October. The actor’s total score for November came out to 2,994,098.

High-ranking phrases in Ryu Seung Ryong’s keyword analysis included “Amazon Bullseye,” “archery,” and “comedy,” while his highest-ranking related terms included “achieve,” “relate,” and “comfort.” Ryu Seung Ryong’s positivity-negativity analysis also revealed a score of 85.02 percent positive reactions.

Park Seo Joon came in at a close second for November with a brand reputation index of 2,914,737.

Gong Yoo took third place with a brand reputation index of 2,772,234, marking a 61.73 percent rise in his score since last month.

Meanwhile, Um Tae Goo ranked fourth with a brand reputation index of 2,748,996.

Finally, Song Seung Heon rounded out the top five with a brand reputation index of 2,696,941, marking a whopping 385.43 percent increase in his score since October.

Check out the top 30 for this month below!

1. Ryu Seung Ryong
2. Park Seo Joon
3. Gong Yoo
4. Um Tae Goo
5. Song Seung Heon
6. Cha Seung Won
7. Lee Jung Jae
8. Ma Dong Seok
9. Kim Tae Ri
10. Lee Byung Hun
11. Yoo Hae Jin
12. Jung Woo
13. Han Suk Kyu
14. Jung Hae In
15. Kim Hye Soo
16. Lee Je Hoon
17. Ra Mi Ran
18. Lee Jin Uk
19. Lee Seo Jin
20. Kim Nam Gil
21. Jung So Min
22. Lee Jun Hyuk
23. Go Yoon Jung
24. Lee Ha Nee
25. Jang Dong Gun
26. Go Min Si
27. Lee Young Ae
28. Kim Ji Young
29. Lee Jong Suk
30. Lee Dong Wook