HomeFinanceTaylor Swift Merch, Snow...

Taylor Swift Merch, Snow Globes and Contests: Retailers Want You in Stores on Black Friday

Don’t let locked display cases and finicky self-checkout stations fool you. Retailers really want you in their stores this holiday season.

That goes double for Black Friday, with brands hoping for a surge in foot traffic on the day after Thanksgiving. Experts say companies would rather ring up customers at registers than online, where widespread promotions and shipping costs eat into margins, while businesses have a better shot at nudging people to buy more stuff in their real-world shops. 

Taylor Swift

Many retailers are trying to capitalize with in-store specials this year. Target (TGT) will launch sales of a book about Taylor Swift’s “Eras” tour in brick-and-mortars, along with vinyl and CD versions of her last album, before offering them online a day later. Kohl’s (KSS) will hold a sweepstakes with prizes including a Florida vacation. JCPenney (JCP) will hand out snow globes.

Their goals are the same: get you in the door. 

“A lot of [retailers] frankly prefer it—even with store labor shortages, even with raising minimum wages,” said Kelly Pedersen, U.S. retail leader for consulting firm PwC. “It’s a more profitable way of doing business.” 

Spending Expected to Rise for the Holidays

Consumer spending this holiday season is generally expected to rise 3% from last year, according to consulting groups. That’s a relatively modest growth rate, Bain & Co. said, with the inflation seen in recent years still weighing on many Americans. (Spending online is expected to grow somewhere between 7% and 9%, according to Deloitte’s estimates.)

Still, Black Friday could be a blockbuster. Bain is forecasting that Americans will spend a record-setting $75 billion in stores and online from the day after Thanksgiving through Cyber Monday.  

Stores see about three times more traffic on Black Friday than they do during a typical day in the holiday season, according to Joe Shasteen, global head of advanced analytics at RetailNext, which tracks store visits and advises retailers—though many of those visitors are merely browsers, with actual sales peaking on the Saturday before Christmas Eve.

Black Friday shoppers in New York City in 2023

Why Retailers Like Having You in the Store

Companies are eager to engage people on shop floors. In-store purchases are less likely to be returned than digital transactions, industry consultants said. They also have higher profit margins. Shipping costs are lower, Pedersen said, while online prices tend to be less expensive since e-commerce is a more competitive market, rife with promotions.

Retailers want in-store shoppers to go away satisfied. On a Wednesday conference call, Target executives said the company will sometimes make items unavailable for same-day shipping to increase the chance that someone in a store can walk out with a desired item.

Brick-and-mortar shops have trained employees to upsell customers, suggesting – for example – items that might pair well with something they’ve already chosen. Shop floors are set up to encourage splurges and impulse buys, Shasteen said. And making the most of a brand’s aesthetic is harder online, where fabrics can’t be felt, lotions can’t be smelled, and products are shown in small, thumbnail images, he said.

“If somebody walks into a store, you have a captive audience,” Pedersen said.

Trade on the Go. Anywhere, Anytime

One of the world’s largest crypto-asset exchanges is ready for you. Enjoy competitive fees and dedicated customer support while trading securely. You’ll also have access to Binance tools that make it easier than ever to view your trade history, manage auto-investments, view price charts, and make conversions with zero fees. Make an 

account for free and join millions of traders and investors on the global crypto market.

Source: Investopedia, https://www.investopedia.com/taylor-swift-merch-snowglobes-contests-retailers-want-you-in-stores-black-friday-8748521

 

- A word from our sponsors -

spot_img

Most Popular

More from Author

นักวิจัยด้านความปลอดภัยพบช่องโหว่ในฐานข้อมูลของ DeepSeek

DeepSeek บริษัทสตาร์ทอัพด้านปัญญาประดิษฐ์ของจีน ถูกนักวิจัยด้านความปลอดภัยค้นพบช่องโหว่ ซึ่งเป็นข้อมูลการสนทนาและคีย์ลับ หรือ Secret Keys กว่า 1 ล้านรายการ สร้างความกังวลเกี่ยวกับความเป็นส่วนตัวและความปลอดภัยของข้อมูลผู้ใช้ นักวิจัยด้านความปลอดภัยจาก...

Painting found at garage sale is a Van Gogh, experts say

A painting bought at a garage sale in Minnesota is a...

- A word from our sponsors -

spot_img

Read Now

Mr Nguyen Thang Long – The dream of elevating young designers at Global Student Fashion Week

In the Vietnamese fashion industry, Mr. Nguyen Thang Long is not only known as a passionate founder but also as a strong source of inspiration for the younger generation of designers. With firm belief in the talent and creative potential of young people, he has tirelessly worked...

Miss &Mister Celebrity Vietnam 2024 – Truong Thuy Trang & Doan Bao An – Image Representatives of GSFW

Truong Thuy Trang and Doan Bao An, winners of Miss & Mister Celebrity Vietnam 2024, have been appointed as Image Representatives for Global Student Fashion Week (GSFW) 2025. This marks a significant step in their careers while promoting Vietnamese fashion on the international stage. Truong Thuy Trang -...

นักวิจัยด้านความปลอดภัยพบช่องโหว่ในฐานข้อมูลของ DeepSeek

DeepSeek บริษัทสตาร์ทอัพด้านปัญญาประดิษฐ์ของจีน ถูกนักวิจัยด้านความปลอดภัยค้นพบช่องโหว่ ซึ่งเป็นข้อมูลการสนทนาและคีย์ลับ หรือ Secret Keys กว่า 1 ล้านรายการ สร้างความกังวลเกี่ยวกับความเป็นส่วนตัวและความปลอดภัยของข้อมูลผู้ใช้ นักวิจัยด้านความปลอดภัยจาก Wiz เปิดเผยว่าพวกเขาได้ค้นพบฐานข้อมูลสำคัญของ DeepSeek ที่เปิดเผยสู่สาธารณะโดยไม่มีการป้องกัน โดยข้อมูลที่พบประกอบไปด้วยประวัติการสนทนาของผู้ใช้งาน คีย์สำหรับยืนยันตัวตน API บันทึกระบบ และข้อมูลสำคัญอื่นๆ ซึ่งสามารถเข้าถึงได้โดยไม่มีข้อจำกัดใดๆ ทีมวิจัยของ Wiz ระบุว่าพวกเขาสามารถค้นพบฐานข้อมูลนี้ได้ภายในไม่กี่นาที โดยไม่ต้องผ่านกระบวนการยืนยันตัวตน ข้อมูลดังกล่าวถูกเก็บอยู่ในระบบจัดการข้อมูลโอเพ่นซอร์สที่เรียกว่า ClickHouse และมีบันทึกมากกว่า 1 ล้านรายการ Wiz ระบุว่าช่องโหว่นี้อาจทำให้แฮกเกอร์สามารถควบคุมฐานข้อมูลได้ทั้งหมด รวมถึงอาจเพิ่มสิทธิ์การเข้าถึงในระบบของ DeepSeek ได้ ซึ่งอาจนำไปสู่การโจมตีระบบภายในของบริษัท หลังจาก Wiz แจ้งเตือนเรื่องช่องโหว่ DeepSeek ได้ดำเนินการปิดฐานข้อมูลทันที อย่างไรก็ตาม ยังไม่มีข้อมูลแน่ชัดว่ามีใครเข้าถึงข้อมูลนี้ไปก่อนหน้าหรือไม่ นักวิจัยของ Wiz ให้สัมภาษณ์กับ Wired ว่าไม่แปลกใจเลยหากมีคนอื่นพบฐานข้อมูลนี้ก่อนพวกเขา เพราะมันถูกเปิดกว้างและค้นพบได้ง่ายมาก นอกจากนี้ พวกเขายังตั้งข้อสังเกตว่าระบบของ...

Painting found at garage sale is a Van Gogh, experts say

A painting bought at a garage sale in Minnesota is a previously unknown portrait by Dutch artist Vincent Van Gogh, according to a newly published expert analysis. It was made by Van Gogh during his stay at a psychiatric hospital in the south of France in 1889, experts commissioned...

Best red carpet looks at the 2025 Grammy Awards

The Grammy Awards are renowned for outlandish fashion. But on a night of tributes to first responders and victims of LA’s recent wildfires, many guests struck a comparatively restrained note at the Crypto.com arena on Sunday. The all-black trend seen at recent award ceremonies was embraced by everyone from Miley...

Meet the designer redefining lace for the 21st century

When British comedian and presenter Amelia Dimoldenberg stepped onto the red carpet to interview Sydney Sweeney in 2022, it only took a second for Dimoldenberg’s dress to reverse their roles. “This is amazing,” Sweeney said, reaching out to touch the presenters’ sleeveless black floor-length gown. The fabric —...

Anna Wintour takes off her iconic sunglasses for meeting with King Charles

Anna Wintour is rarely seen without her shades. But for a special occasion, she was prepared to break with tradition. The legendary Vogue editor-in-chief was presented with the Order of the Companions of Honour by King Charles III at Buckingham Palace on Tuesday. She was appointed to the order in...

Grammys and FireAid concerts expected to raise over $120 million for LA fire relief

The music industry came together for an ambitious Los Angeles fire relief effort the week of the Grammy Awards that is estimated to have raised more than $120 million. Of that, $9 million raised during the Grammys telecast on Sunday night, a representative for the Recording Academy told...

Miles Teller saved his recently deceased grandfather’s watch from Palisades Fire… and not much else

Miles Teller’s home was destroyed when the Palisades Fire ripped through his Los Angeles neighborhood last month, but he grabbed one very important item just in the nick of time. Teller recounted his harrowing experience evacuating his home in the Pacific Palisades – an affluent neighborhood in LA’s Westside that...

Kim Kardashian’s ‘Nobody Wants This’ mixup caused Adrien Brody’s Instagram to go ‘crazy’

Adrien Brody’s Instagram recently got a major surge in activity, all thanks to Kim Kardashian. “The Brutalist” actor recounted to late night host Jimmy Fallon on Monday’s episode of “The Tonight Show” how Kardashian mixed him up with Adam Brody in a message on her Instagram story last month raving...

Harrison Ford is ‘still happy’ he made ‘Indiana Jones 5’ despite underwhelming box office

It takes a lot to make Harrison Ford regret doing a project. This is especially true when it comes to the classic “Indiana Jones” franchise, in which Ford starred as the titular character, including the franchise’s fifth installment, 2023’s “Indiana Jones and the Dial of Destiny.” The movie grossed $60...

Ozzy Osbourne to reunite with Black Sabbath for farewell concert

Ozzy Osbourne has announced that the original members of Black Sabbath will play a concert together for the first time in 20 years. In a post on X, Osbourne revealed that he would reunite with Tony Iommi, Geezer Butler and Bill Ward to play one final show at Villa Park in...